Open-sourcing Education

My favourite part about technology is its connective ability. The opportunity to build vast networks of individuals from across the world to solve problems or build knowledge can prove to be game-changing.  Approaching situations with a one-size fits all/bureaucratic approach is becoming less necessary and less relevant.

Organizations that are dealing with overwhelmingly large issues have been able to harness community to create solutions. Kiva has provided a platform for people to become micro-lenders to entrepreneurs in developing countries, Linux is an entirely open-sourced and collaboratively created operating system, Kickstarter gathers people together to fund creative ventures but the one that fascinates me the most is OpenIDEO.

IDEO is a leading design firm that has entered into the field of social innovation. They are using design principles to solve MAJOR global issues, for example How might we restore vibrancy in cities and regions facing economic decline? The site aggregates ideas from participants and follows a process leading to action. This open-source approach uses technology as a vehicle to CONNECT. Check out the video below for a quick overview:

Imagine the potential for this type of innovation in education. When I am looking for a book on a topic, I don’t read the publisher’s overview; I read the user comments on the Amazon page. The number of stars that an app receives on the App Store can largely determine the fate of that app. As an educator, I am FAR more likely to go with the opinions of a collective of educators rather than with a for-profit company’s opinion. We need to harness the collective knowledge of colleagues to solve educational problems and questions in an open-source manner.

Picture a site similar to OpenIDEO with an educational slant that would allow educators to post big questions and collect ideas from fellow educators. Questions could range from the local (pertaining to a single issue or school) outward to more open ideas that would affect a larger sample. I am a VP with the Toronto Catholic District School Board which is compromised of 201 schools. There are countless fragments of innovation and wisdom within the staffs of these schools that when connected could prove revolutionary. The idea is not to simply post lesson plans or worksheets but to engage in substantive discussion to address issues.

We need the forum to connect these ideas. Its time to value the knowledge within the system and use technology to connect educators in a revolutionary and solutions based manner. What would the educational version look like?

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Accelerating Global Change with Social Media

The downside of social media and the digital era has been discussed ad nauseam. The medium itself has never been a problem, rather it often serves as an accelerator or multiplier of existing predilections. For every elitist who slags the digital youth or inaneness of social media, along comes a signpost with the power of social media in full display.

I came across one such signpost this morning while skimming through Mashable. To celebrate Nelson Mandela’s 94th birthday, PrezenceDigital created a four minute video that shows how Mandela hypothetically would have used Facebook, Pinterest, Foursquare and Instagram to fight Apartheid. We are only left to wonder how things would have played out if Mandela really had such tools at his disposal.

SOOOOOO next time we slag one of our students for wasting time online, remember that for every goofy online venture there is a powerful and life-changing activity taking place. Our job is to guide our students towards positive online activity rather than mock them for how they use it!

People are asked to commit to 67 minutes of service and share their story at www.mandelastory.com. The goal is to create another Mandela each day. Talk about tech becoming an accelerator of change!

It’s time to walk the walk…

The public education system, especially here in Canada, has made tremendous strides in terms of social equity. In Ontario, every school board has now created, adopted and implemented an equity and inclusive education plan. These plans articulate the need for open and accepting educational practices to respect all constituents of the system. The plans faced down opposition to pass certain components but in the end acceptance and openness were deemed to be important educational pillars that had to be supported.

The moral imperative of social equity is obviously foundational to any educational system. Society rightly demands that our system accepts everyone and provides services equitably. It is now time that society demands that same level of openness when it comes to information. Our system is organized in a manner that functionally prevents openness. School districts are largely bureaucratic bodies that exist to support the managerial side of education rather than the learning side. Individual schools have very weak bonds to the community and even weaker bonds with neighbouring schools.  This has to end.

If we demand openness guided by social equity, then we must demand openness in learning as well. 

The students in our system deserve a system that promotes the free flow of ideas throughout a unified system. No good principal would allow one Grade 5 class to go on an important field trip while the other stayed back at the school. All Grade 5 students would be afforded the opportunity to go on the trip. We must apply this same thinking at a systems level as well. Innovative ideas must be shared equitably across the whole system.  Patchwork pockets of innovative practice will not shift the paradigm, we need a unified approach.

The good news is that we do not need to wait for central leadership to craft some hulking policy that will be governance heavy and years in the drafting stage. Educators have the power to change the system themselves (although it would be nice to have support from above!!!). We all know that the shortest distance between two points is a straight line. Technology affords us the opportunity to find that shortest distance more regularly by cutting out the unpleasant intermediary steps. There is no need to wait for some PD session to swap ideas. School leaders and educators can now direct their own connections on their own time.

Anyone who has read this blog or heard me speak before knows that I have been hugely influenced by Don Tapscott. At the most recent TED conference, Tapscott laid out his four principles for an open world (the whole talk can found in the header of this post). These principles include:

  1. Collaboration. The way traditional organizations do business is changing. Organizations cannot survive as closed entities. We must work together to develop the WHOLE system.
  2. Transparency. Open communication to stakeholders is no longer optional, information is out their for people to find it. Organizations of integrity will make decision making open.
  3. Sharing. Giving up intellectual property, put ideas out their for everyone. In education, we must be respectful of student and family privacy but IDEAS should be shared with everyone.
  4. Empowerment. We must distribute leadership and bring more people into the decision making loop. Students, community members and educators must all be empowered.

If we adopt these principles as core values of the public education system and really put them into practice, great things can happen. We can have a system that values social equity and educational openness. Damn, that’s one powerful combination.

It’s time to walk the walk when it comes to equity and integrity.

Managing Data Overload!

I was on Mashable the other day and I found this crazy infographic from DOMO:

Technology is on a supercharged feedback loop where quicker tech begets even quicker tech. Imagine what this means for our students. They are bombarded with benign, malignant and data that lies somewhere in between on a daily basis. The entry age for kids is lowering rapidly as well with children under 8 familiar with the workings of the online world. This is akin to dropping a 16 year old off at bar with good fake I.D and $500. Sounds fun for the kid but the ramifications are potentially catastrophic.

Digital literacy skills MUST begin the primary grades. We have to work with our kids and teach them how to interpret the information that is at their fingertips. I have dealt with some teachers who feel that the answer is to go digital cold turkey with them. To extend my metaphor a touch further, this is now like dropping off a 16 year old Mennonite at the club. Money, excitement, wide eyes but no experience at all…..trouble awaits our young friend! Critical thinking skills must be a core focus in the digital literacy development of our students. Teaching our students how to think and how to discern the useless from the valuable and more importantly the safe from the dangerous.

Taking kids to the computer lab to play literacy or numeracy games has limited value but sadly a disproportionately large part of the primary digital experience.  The kids already know HOW to work the equipment, they need to be taught to THINK about what they are accessing.

The world is changing fast. As a prisoner of hope, I believe this change is for the better. As educators, we also have to remember that only the adults perceive the change, for the kids the digital world is their present reality. There is no change, this is just the way it is. We just need to make sure that our kids are equipped with the skills to navigate these quick waters. Watch the SHIFT HAPPENS video in the header to get a nice visual on these quick waters.

Let’s support each other in our digital development. We need to help each other before we can help the kids!

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Forget the “what” and focus on the “why”.

Education Week posted an article today entitled, “It’s Not What Natives Do, It’s Why They Do It” by Ian Quillen. The article focuses on ISTE speaker David Warlick of the Landmark Project. Warlick suggests that educators should be less concerned with the type of media that digital natives use and focus more on why they use it. The “gamification” (I HATE THAT WORD!) of the classroom is a popular buzz phrase recently in the world of student engagement. Warlick rightly points out that simply including more education based games is not a silver bullet. Instead, researchers should be trying to identify the particular aspects of games that the students really enjoy. Warlick contends,

 ”If we could identify some of those elements and integrate those … if we could crack the code … and then use that to hack the activities we’re doing in our classrooms, then maybe we could create more learning activities that are relevant to today’s children,” Warlick said.

 In “Stratosphere”, Fullan makes a similar argument. The technology alone does not improve student learning. Technology must be a tool for engagement and making learning easier. Good pedagogy and strong teaching must be coupled with technology for it to be truly effective. Quite frankly, gaming alone in the classroom is a cop-out. If we crack the code and apply the “hook” to different lesson activities, we have the potential to really affect student outcomes.

If we simply push more games we risk two potential problems. First, we began pandering to our students. Games simply for the sake of engagement pacifies but does not necessarily teach. Secondly, we provide a market for the big ed companies to swoop in with prepackaged platforms that do not involve any form of local feedback or input.

Educational leaders must cognizant of Warlick’s suggestions as they formulate  working plans for 21st Century Learning. The tools alone will not do the job. Tech should engage and make learning easier but it cannot substitute for teachers. Games have many lessons to teach and we should look to apply those ideas to our teaching practices. The focus should not just be on what tools they like to use but why they like to use them.


			

Storybird – Collaborative Digital Storytelling

For me to get excited about any digital learning tool, there must be a collaborative element to it. Storybird is a digital storytelling tool that allows students to create and publish extremely smooth picture books. Users are provided with numerous illustration styles that can easily be dragged into place on a blank page. Students can add their own text at the side or on the bottom of a page.

The Storybird desktop is very user friendly:

Collaboration is integrated into Storybird  in an authentic manner. Creators can invite others to contribute or “take a turn” on a story through an email invitation. Stories can be set-up as collaborative from the outset as well. The Storybird community is invited to leave comments and share stories. Students can benefit from simply reading the stories of other community members.

Storybird is teacher friendly as well by allowing for the creation of classes. Storybird is a “freemium” site. The free version is all that is needed to create stories. The premium features include tools for teachers such as an assessment and descriptive feedback function. The free version allows for one PDF download per student with the premium plans allowing for 150 – 300 per student. All plans allow for unlimited online creations.

Teachers are also able to assign stories online through the created class lists. The assignment screen is simple for the user and the teacher:

Don’t let Cloud Education get Hijacked!

One of my favourite aspects of the NFL is that it can serve as an analogy for almost anything. Seemingly each year, some great coach comes up with an innovative new system or scheme – the West Coast offense, the zone blitz, the Wildcat offense or the new 3-3-5 defense. As soon as a team achieves success with a certain style of play, everyone jumps on board. The NFL is the ultimate “copycat” league. The new trend of adoption of Ed Teach is perfectly analogous to this copycat mentality.

One of my concerns is that the for-profit companies are jumping on board the “Ed Tech Train” with great zeal. The text book companies are starting to offer prepackaged and multi-layered programs online instead of in print. Rather than revolutionizing education, they are simply repacking their programs to a digital format. This will prove successful in the short-term because of the fuzziness of this transition time. Boards will want to give their communities something digital.  The big education companies will copy the success of the upstarts and the true ed revolutionaries. The results will sadly dilute the whole movement.

As educators, we must make use of digital tools and not digital programs. As I write I can hear John Lennon singing, “You say you want a revolution” and that revolution will only happen through connecting communities of educators and learners.  Cloud education is an agent of change if it allows for free movement of ideas. Teachers working in specific communities now have the opportunity to connect with teachers in similar communities. Ideas no longer have to stay within a school, board, city, province or even country. We can tear down traditional barriers and rapidly connect ideas.

Boards do not need to make huge investments in for-profit companies, they need to make investment in their constituents. Build infrastructure, build  a culture of collaboration, invest in capacity build, encourage innovation and invest in digital tools that facilitate connections and home grown lesson creation. Buying a digital textbook series is simply a lateral move. This new age of online learning should be empowering to educators and not simply a method to move the status quo to a new platform.

In the header video, Tiffany Shlain, makes reference to power of the “The Declaration of Interdependence“. This short film is a crowdsourced creation, translation and reading of this declaration. As educators, we should likewise make such a declaration. We are dependent on each other. We can make use of the digital tools out their to share ideas, craft lessons and work collaboratively.

Cloud education should empower communities of learners, not provide a new market for textbook companies.

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Digital Literacy: Don’t let them learn it on the streets!

The ubiquity of content is both a blessing and a curse. It’s a blessing because it has created greater freedom, enhanced transparency and put the focus of education on matters of higher order. It can be a curse because there is just so damn much of it! I often find myself overwhelmed by content, not really sure where to start or how to process.  I came across this great slide from Steve Wheeler that says it all:

If adults are confused when searching for information, how do you think our students feel? 

As tech integration moves full steam ahead in our schools, we have to step back for a moment and prioritize. The access and proliferation of tools are key aspects of building infrastructure but they do not represent 21st century learning alone. The priority in education must be on teaching our students how to handle the deluge of information that they face daily.

Many people of my generation (shout out to the Gen Xers!) learned about the birds and the bees by osmosis. We learned about the mechanics through playground whispers, urban legend, contraband reading material and our older siblings! Only the few progressive schools and parents had “the talk” with their children. I fear that much the same is going on when it comes to digital literacy. Students are being taught about privacy and personal safety on the web but they are being left to fend for themselves when it comes to interpreting and using the vast amounts of information available to them. This is far too big of an undertaking for them to face alone.

Students struggle to determine the credibility of sites and content. How many times have you had an intermediate or high school aged student present you with ironclad proof that 9/11 was an inside job? It happened to me at least a half dozen times. One or two Youtube videos later, the conspiracy minded become experts in covert operations and structural engineering.  Students equate a well-polished site as “the truth”. Sadly, they don’t recognize that a polished turd is still a turd! It is only through a focus on digital literacy leading to digital fluency that they will develop the “crap detection” of which Howard Rheingold speaks.

Take a look at the picture below. What do you think?

I showed this slide to a few of my best and brightest students (a few colleagues as well!). Their immediate reaction was to agree with the quote. I got responses like “Yeah, the internet is full of garbage.” They were so quick to agree with the quote that they did not take a look at the whole slide. They completely ignored the fact that the quotation was attributed to a man who was long dead before the internet was even a dream! Proof positive that digital literacy is still in its infancy. Knowing how to search for information does not equate to knowing how to process or interpret information.

The goal then is to help our students learn how to handle information. We must also recognize the need to support our fellow educators through this process as well. In the slideshow at the bottom of this post, Alex Couros (an outstanding Canadian Ed Tech educator) presents the case for digital fluency. The argument being that we need to go beyond “knowing how” to the deeper stage of understanding “why”. This diagram pulled from his presentation provides a nice overview:

Digital fluency brings students into the realm of “knowledge wisdom”. At this stage, analysis of the information can occur. Students will have a framework to judge information, organize it and categorize it. Steve Wheeler provides us with this excellent summary:

When our kids get to the stage of digital fluency, they become much more self-sufficient. Controlling content allows them to be better at creating, curating, remixing and sharing content. Collaboration becomes more effective and networks that much stronger.

How do we get there? What are your strategies? What works? What doesn’t?

FULL SLIDESHOWS from @timbuckteeth (Steve Wheeler) and @courosa (Alec Couros)

Video: A History of Technology in Education

Fun video from SMART, it’s a little  commercial but still effective. I think that its really interesting how the technology at each stage served as an extension of the teacher until the current period. This was most apparent in the “computer age” animation.  The screens were simply reproducing what was going on at the front of the room. The teacher was still the centrepiece and the technology was simply a tool to provide passive content.

It is only in the final “interactive age” that things become more decentralized. The students are using the technology in a much more self-directed manner. The goal is interaction and not content delivery.

Storify – My Favourite Digital Tool!

As much as I love Ed Tech, I am an English teacher at heart. Bringing the real world into the classroom was always a priority. The richness and complexity of news items really helped to develop core literacy skills. The absolute best tool for bringing the real world to your Language Arts class is Storify. This web based digital tool allows you to use social media to aggregate information about a given topic.

Features and Functions:

  • Storify allows users to search for news items on Twitter, Facebook, Google, Instagram,YouTube and a variety of other sources. Users can customize their choice of sources as well.
  • Drag the text or video onto the Storify board. Users can rearrange the order of the media items by dragging and dropping.
  • Users are able to add their own text as well.
  • Stories can be published with the option of being public or private. Public stories are available for viewing on the Storify site. Stories can also be shared on a variety of platforms.

Below is a an example created by some of my students regarding the recent Toronto ban on plastic bags:

[View the story "A Ban on plastic bags: For better or for worse" on Storify]

Flattening Educational Hierarchies: 5 Pillars for the New World

In this RSA Animates -ish video, Don Tapscott stakes out his case for the macro level changes occurring around the world as a result of collaborative technology.

Tapscott, besides being a good Canadian, is always full of really thought-provoking ideas. He is exactly the type of hopeful person that I wrote about yesterday. He is a person of game-changing vision.

Tom Friedman of the NY Times wrote about the flattening of hierarchies in his book, “The World is Flat”. It is only recently though that we are really starting to see this idea being put into action. From Arab Spring to the Occupy Movement to the Quebec Student protests, we are seeing people “self-organize”. Social media and collaborative technology have aided movements to turn ideas into action.

Tapscott highlights five key pillars of that are being ushered in by the information age:

  • collaboration
  • openness
  • sharing
  • interdependence
  • integrity
These pillars will have profound impact on education as well.I really believe that the education system in Ontario has the integrity part covered but we need massive development in the other four pillars.

We are infected by a silo mentality on the institutionalized side of education. There may be some sharing within a school but very rarely (if ever) does inter-school sharing of ideas occur.   The openness and interdependence pillars are the most lacking. Ideas are too often hidden or hoarded within schools or even within individual classrooms. As Steven Johnson points out, ideas usually begin as half formed hunches that only really come to fruition when connected to another idea. In other words, great ideas can only occur by sharing. It is only through openness and collaboration fostered by interdependence that we will see growth in system level sharing.
In education right now, we are seeing the “self-organization” movement occurring in full effect. There are SO many education blogs, lesson sites, wikis and organizations that are working to connect educators and spread ideas. Sadly, the various boards are lagging FAR behind. This self-organization of educators is to be commended. Technology is binding educators and ideas together. Most of these educators are doing this on their own and not for profit. This allows educators to do their own  relevant professional development. If the boards don’t step up their game, they will be largely reduced to governance and infrastructure. Real learning for teachers will occur completely outside of the system.
We have to take a culture before tools perspective before real change can occur. The boards are doing a good job of bringing tech into the schools but that alone will not solve the problem. A sustained focus on collaborative ideals must occur first. We must build interdependence and put a premium on collaboration. As a school leader, this will be one of my top priorities. There is no magic in the social media platform or the technological tool. The magic is in the ideas and the people. Remember, we’re all in this together!

Instagrok – Education Search Engine+

Instagrok is a dedicated search engine for educational queries.

I have been reading about Instagrok on Ed Tech pages so I decided to check it out for myself. I was not very enthusiastic prior to my search because I was anticipating another run of the mill tailored search engine. After playing around with it for quite awhile, I came away very impressed.

Features:

Users type in their topic of interest in the search area and the site begins to “Grok”.

  • Search results come back in the form of a web.
  • Clicking on the sub-topics in the web will drill down to further sub-topics.
  •  On the sidebar several drop-down menus appear with related information. The menu items include: Key Facts, Websites, Videos, Images, Quizzes and Concepts.
  • Users can delete information in order to streamline the search.
  • Useful information can be pinned to a journal in order to collate ideas in one place.
  • Journals are not dedicated to a particular search. You can populate the journals with information from multiple searches.

Search Results:

The search results can be filtered by the required depth of information and by grade level through a scrolling bar at the top of the page. The default position is in the middle but you can move it to a more basic level by sliding to the chalkboard icon or find more advanced information by sliding it towards the Eisteinish cartoon.

Click below to view the Instagrok created brochure:

Instagrok Brochure

Optimism sucks! Be Hopeful.Be Fearless.

“Hope and optimism are different. Optimism tends to be based on the notion that there’s enough evidence out there to believe things are gonna be better, much more rational, deeply secular, whereas hope looks at the evidence and says, “It doesn’t look good at all. Doesn’t look good at all. Gonna go beyond the evidence to create new possibilities based on visions that become contagious to allow people to engage in heroic actions always against the odds, no guarantee whatsoever.” That’s hope. I’m a prisoner of hope, though. Gonna die a prisoner of hope.”
― Cornell West

Like Dr. West, I too am a prisoner of hope. I have a really hard time with optimism. It is too shallow and thin of a concept. The hopeful person acknowledges that there are problems in the world and does not hide from them. The hopeful person decides to fight the problems rather than pretending that they are not so bad. I see optimism as an empty smile or an ostrich with its head stuck in the sand. Rather than rolling up your sleeves and getting your hands dirty fixing a problem, the optimist takes a passive approach.

My biggest problem with optimism is that it leads to incrementalism. The change agenda is slow and plodding with a complete lack of bold action. As Dr. West says, hope is based on visions of new possibilities. The incrementalist approach brought on by optimism also leads to low expectations. The hopeful person sets audacious goals and fights hard to achieve them.

So what does this have to do with education?

I really believe that we must have high expectations for our system, our boards, our leaders and ourselves. If we want education to move into the 21st Century, then we have to be bold and fearless. We have to map out a real vision for progress and not just a piecemeal or retread plan packaged as a vision. The best way to craft such a vision is collaboratively. When we are supported, we are more confident. When we are engaged and involved, we are more passionate. If we want big change, we need a larger pool of ideas from which to draw. Take bold action to incorporate collaborative technology into our system.

The video in the header is from the Case Foundation started by Steve and Jean Case (early builders of AOL). The goal of the foundation is to spark innovation and collaboration around the world. The plan that they set out for collaboration and innovation is bold yet attainable. Please take their pledge seriously. Real change comes from a collective and hopeful vision.

Please click on their logo to view the Case Foundation site:

BE BOLD. BE HOPEFUL. BE FEARLESS. Remember, we are all in this together!

Put down your Haterade and stop judging!

Clay Shirky is an author and media expert out of New York University. He specializes in a subject near and dear to my heart, technology as a tool to create and empower networks. I am most intrigued by Shirky’s concept of “cognitive surplus”. Essentially, cognitive surplus is the free time that is afforded to people as a result of our modern society. We don’t have to spend all of our time finding ways to survive like our ancestors.

The 35+ age cohort spent the majority of their youthful free time watching T.V. The net generation has used their free time in a much more creative manner. We (as in adults and educators) are VERY quick to dismiss much of this work as nonsense. Be honest, how many times have you described a student’s time online as a waste of time?

Shirky uses the site lolcats as a cognitive surplus case study. This lovely site is a repository for funny cat pictures that have been digitally annotated or altered as seen here:

As silly as this picture may be, it is still a creative act. It was then shared with a larger audience helping to create community.  Creative acts like this are gateways to more productive and powerful online activities. Wikipedia represents one of those higher forms of collaborative action. Rather than spending countless hours viewing a one way medium like T.V, the digital youth are creating and curating content. They are creating audiences of their own, rather than being a Nielson statistic.

There is a powerful message here for teachers. We have to facilitate purposeful connections for our students and most importantly, we have to stop judging! Am I tempted to call lolcats a waste of time? Sure, but I really believe that any creative act is better than nothing. At least it is a starting point for something more.  The goal is not to criticize but to guide. The more authentic opportunities for collaboration that we provide for our students, the more Wikipedia type ventures we foster. If we don’t provide rich and collaborative digital activites, lolcats and the like will be the extent of our students digitally creative acts. So, repeat after me, “I solemnly swear to bite my tongue and no longer describe my students online time as a waste. I will provide rich collaborative opportunities to guide them towards more productive and powerful creative acts.” 

What the heck is Digital Literacy anyways?

One of my TCDSB colleagues tweeted an article from the NY Times this morning about the new digital gap. Rather than it being an issue of access to technology, it has now become an issue of use. Kids from homes on the lower-end of the socio-economic scale are spending more time using technology for games, social networking and video viewing. The implication is that kids on the higher end of the scale receive more supervision from parents when it comes to use of technology. The article mentioned the need for “digital literacy skills” to be taught in order to help combat this problem.

This got me thinking about what “digital literacy” really means. Is digital literacy a universal term? Are their cultural nuances? How is digital literacy best imparted to students? Like any good digital citizen would, I started searching for answers online. I went to Slideshare first because I love the concise nature of slideshows. The work of Doug Belshaw popped out at me immediately. Belshaw is an Englishman and Ph.D. who wrote his doctoral thesis on Digital Literacy. I have included his TEDx Warwickshire talk about digital literacy and the slideshow that accompanied his talk. I have also included another presentation of his about digital literacy that can stand on its own. The TEDx slides only make sense within the context of the talk.

I would be interested in seeing people’s viewpoints and personal definitions of digital literacy and also best practice in regards to teaching to our students.

TEDx SLIDES:

The Essential Elements of Digital Literacies Presentation:

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Social Media & Authenticity: Teaching an Old Dog New Tricks

As I inch closer to my new role in school administration, issues like culture and collaboration occupy a prominent spot in my mind. These are issues that are best approached with a design mentality.  The more integrated the approach, the greater the likelihood of successful implementation. Many initiatives that are rolled out by school boards and local schools are done in a piecemeal fashion. A paint by numbers approach may include all the correct elements but it lacks the impact of the real thing.

Companies that can truly call themselves “social organizations” approach culture and collaboration from a true design perspective and the impact is stunning. Starbucks makes use of social media not just to promote products but to craft an experience. The phone app makes life easier for the customer, a rewards program encourages frequent usage and “My Starbucks Idea” allows consumer to become co-creator. The level of integration makes the customer feel like a partner and the experience becomes truly organic. A complicated process becomes simplified and elegant.

Too often we decry the lack of parental involvement in schools and chalk it up to parental indifference. This mentality would never fly in the private sector. When Starbucks started to lose its way, it lost customers. Coupled with the “Great Recession of 2008″, a juggernaut really stumbled. Howard Schultz did not throw up his arms and blame the customers for not buying his product. He rolled up his sleeves, got back in the game and got busy reengaging his base.Does the education system treat parents and students as co-creators or passive consumers? Profits are a great motivation for change but moral imperative is even more powerful.

School boards should strive to become social organizations. Social media gets a bad rap sometimes from an organizational perspective because it is regarded as primarily a marketing tool. As it stands right now, most boards are guilty of using social media as a marketing tool. Plans are created within the hierarchy and then shared with the stakeholders as done deal via some social media platform. This is reductionism at its best. A powerful tool is stripped of its power and simply becomes a more expedient newsletter. The goal should be co-creation and consultation during the development phase, not simply notification of a completed product.

Fast Company’s Co.Exist recently published an article about how three old school, non-profits have used social media to great effect. Goodwill, The United Way and Red Cross are hardly sexy brands but they are creating a big social media footprint. The strategy was to connect with the support base from a new perspective. Rather than simply soliciting donations , these companies are creating partnerships with potential donors. A community is being developed that can be a source of support in both the short and long term. They have created an affinity for their organization and people are much more willing to lend a hand. There is ABSOLUTELY no reason why school boards cannot do the same. People want to feel valued. A recent poll showed that people would be willing to take less pay for a job that made them feel valuable. Parents will make sacrifices if they feel valued. Volunteers teas and the like are wonderful but they do not create a sense of value. Real affinity comes from participation.

Below is a great infographic from Craig Newmark (Craig’s List Founder) showing the use of social media by public organizations.

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Trends in Technology 2012

I found this presentation on my new favourite site – Slideshare. The slideshow was created by frog production, the home of Mr. Disruptive Innovation himself, Luke Williams.

Three of the trends could potentially have a huge impact on education:

  • Taking Computers out of Computing: The introduction of Siri-like voice commands and Kinect type motion interfaces will make technology that much more available to our students of all needs and the teachers who doubt their tech abilities.
  • Reign in the Cloud: As information moves towards the cloud, the more universally accessible it becomes. Information becomes seamlessly integrated into our lives. This will also change the way that we view technology in schools. Devices will serve one purpose – to get on the web. Ram will be the important metric and not hard drive space. Schools can invest much more in mobile tech or allow students to use their own.
  • Remote Collaboration: Working with people from around the world is becoming easier by the day. Skype and other digital platforms stretch the limits of what we used to believe possible in regards to collaboration. Our students can now work with students in almost every corner of the world and learn together.

Education Collaboration II – Connecting Ideas

I was really happy to see the response to the Education Collaboration post from yesterday. The goal is to continue these posts and solicit suggestions for bringing educators and their ideas together to foster student success.

Before we discuss tech platforms for collaboration, the genesis of ideas should be examined. One of the foremost experts in this field is Steven Johnson, who funnily enough penned the book, “Where good ideas come from”. An RSA summary narrated by Johnson himself can be found in the header of this post. Johnson points out that many great ideas develop slowly and manifest themselves more as a hunch in one’s mind. Often these hunches are pieces of a bigger puzzle that only really take off once they are combined with the hunches of another. A good example would be Jobs and Wozniak – each held a piece of the Apple puzzle.

Johnson points out that the coffee houses of the enlightenment were so important because they brought great thinkers together under the same roof, helping to connect hunches to form great ideas. What platforms will serve to connect people for an educational enlightenment? Statistics show that face to face collaboration is the most effective, but how often do we have face time at school?

The ideas that will move education in the desired direction will come from the connected hunches and intuitions of teachers dispersed around the world. How do we connect them? There are so many social media platforms that will facilitate the connections but how do we stoke the flames to get people interested in mass collaboration?

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I found an interesting article on Edutopia about a group of teachers leading such a collaboration movement under the name “The Educator’s Village”. It is a very good read and it provides you an opportunity to collaborate immediately via a Google Form. Click on the picture to read the article.